
Laura Larson
Laura Larson is the head of Marketing Operations at Glacier Media. Laura has worked as a retail buyer for Virgin, in sales and marketing for all kinds of industries before settling in to drive Postmedia’s marketing and advertising business in Vancouver. Laura is actively involved in her community through sports and family. Find her this summer at the baseball diamond, or making soap and delivering by bike as @eastvansoaplab.
How do you define culture at the highest level?
Culture is a community mindset and behaviours which form around the way we interact with one another. Culture is the collective ideas, shared knowledge, and dynamics that shape our overall experience.
Would that definition change when we are talking about an organization? If so, how?
It is the same but at a more granular level. It is the employee experience, the language we use, the team structure, training, decision making, performance review styles, and more. Culture touches everything.
If you could create the ideal organizational culture with no restrictions like cost what are the first three things that come to mind for you?
I do not think cost has much to do with it.
Editor’s Note: Only one interview subject to date has mentioned anything that was cost-related, and, in that case, it was about a bigger space for their teams to work from.
- Develop culture mindfully: Mindfully develop culture and know what you want it to be. Culture directly affects productivity, so I think of staff happiness as the KPI for the best ROI.
- Inspire and engage: aim to inspire and engage people because people want to grow. We should create environments that foster connection and natural collaboration.
- Keep it flowing: it is a continuous process, and it needs to happen all the time. Every day, every interaction you have is a chance to reinforce and improve culture.





Canadian Workplace Culture Index Lead | Workplace Culture thought-leader at The ReFrame Group